The Ultimate Coffee Glossary

Estimated to Arrive (ETA)

Estimation to Arrive Definition

An Estimated Time of Arrival (ETA) is an informed prediction of when a shipment of coffee will arrive, usually based on past performance under similar circumstances. It is important to note that an ETA is not a promise, guarantee, assurance or agreement. It is valuable as a planning tool, but it should be used in conjunction with contingency planning in case things do not go as expected. Understanding the concept of ETA and its role in logistics and supply chain management is essential for coffee roasters, buyers and logistics professionals.

Explained in simple terms

ETA is a guess of when the coffee will arrive, based on how long it took before. It's like when you ask "When will we get there?" and the driver says, "I think we'll get there around 6 pm", that's an ETA. But it's just a guess, it's not a promise, so sometimes things don't happen as expected. It's like making a plan for a party, you can guess when the party will be over but you can't be sure it will end exactly at that time.
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